EU AI Act
AI transparency checks for customer-facing websites
The EU AI Act includes transparency obligations for certain AI systems and AI-generated content. For digital teams, the practical work is keeping AI disclosures visible, current, and tied to the parts of the experience where users interact with automation.
What to monitor
- Chatbots and virtual assistants are clearly identified as automated where required.
- AI-generated or manipulated content is disclosed where relevant.
- Policies explain when AI is used in customer support, recommendations, or content generation.
- Disclosures stay visible after redesigns, localization, and embedded widget updates.
Why evidence matters
Transparency is not only copy on a policy page. Teams need timestamped proof that disclosures were present in the actual user experience, especially after AI tools, chat widgets, or content workflows change.
Check a page